Tryngo allows users to share objects, services, space and activities from the same platform. The one stop shop for the sharing economy stands out through its sophisticated marketing approach and business model.
Tryngo aims to support a major change of consumption habits by providing a centralized sharing hub with a ressource cloud to optimize their usage, reduce ecological impact while recreating social links. «Tryngo is the Swiss Army knife of the sharing economy since we cater to: Creating community assistance networks , resource mutualisation solution to industries, passengers arriving at Cointrin or even divorced parents”, explains Umer Ali, CEO of Tryngo. The platform was launched in May and has already more than 150 users with around 130 items in Geneva alone. The items vary from physical objects to Japanese language lessons or kitchen/garden space sharing.
Platforms such as Tryngo need on the one hand people who want to share something and on the other hand people who want to rent or buy. To master this challenge and to accelerate the growth Tryngo will not only use the usual social media and search engine channel. “We have also built an intuitive and innovative market penetration approach by working directly with the existing support structures in the cities such as local associations. They will promote the platform through their existing structures”, says Umer Ali. In addition Tryngo is building strategic partnerships with some big and well-known companies from different industries.
The business model of Tryngo is sophisticated too. Apart from a transaction fee the start-up proposes a monthly subscription fee for advanced features such as free exchange group or private group creation. “We also have bundle licence proposals for corporations who would like to offer commission free access to our platform”, Umer Ali explains.
Publié Mardi 23 Juin 2015
Pour voir l'article, cliquez ici